97.2% Natural Ingredients
"It's time to turn up the volume on your hair. This sulfate-free shampoo features pomegranate oil and moringa seed extract blended with a plant-based cleansing complex to gently wash hair, while soy amino acids create extra lift. Leave your hair soft and full of volume with these wonderful gifts of nature."
There are so many shampoos that contain sulfates, which are so bad for you. This shampoo does not contain ANY sulfates.
What is SLS?
Sodium Lauryl Sulfate (SLS) can strip color, dirt, and oil, including your scalp's natural oils. Generally, your scalp will compensate for being stripped of all its oil by producing more oil. Therefore your hair will become very greasy and you will have to wash your hair more often. You can wash your hair less frequently, or use a sulfate-free shampoo. Just remember to scrub your scalp well since the lack of later. Did you know SLS is a toxin and irritant to humans? See all side effects at Cosmetics Database.com
How is SLS beneficial to companies?
Higher Profits
SLS is super cheap, which means less cost for the company, which means higher profits. Also, since SLS makes your scalp produce more oils, you need to wash your hair more frequently, which means more purchases, which means higher revenues, which means higher profits.
Marketing
Okay, so it produces lather which helps spread the product, but lots of bubbles has NOTHING to do with the quality of the shampoo! Marketing efforts have convinced consumers that lather is a good thing, but it isn't. These companies are just trying to make more profits.
'My hair is so beautiful, the lather is so effective and my hair feels so clean!" (insert more lies here) 'and I think my hair is thinning... and my hair is really greasy all the time ...' duuuuurrrr iaaaaaam brainwashed
Burt's Bee's
Burt's Bee's actually wants to take care of the health and well-being of their consumers and they produce htis shampoo that has NO sulfates! Plus it has pomegranate fruit extract, which are highly antioxidant, protecting hair and skin from environmental stress.
See ingredients at Burts Bees.ca